Floating Donut

During one of the Brand Identity modules in Diploma in Digital Communications, I came up with this branding guide on a donut store called "Floating Donut".

Project
Branding & Visual Identity
Year:
2023
Designer:
Nur Amani Nabilah

The
Rationale

One day my mind wandered off and I dreamed about having my own donut store with a bright and airy ambiance. I always envisioned the donut logo looking like an inflated pool toy.